The most ethical SEO technique is the one that

- Saves you from getting penalized by Search Engines.

- Does not try to mislead Search Engines in any form

- Does not follow unfair trade practices like embedding competitor brands in the content that results in you getting sued by your competitors.

- Is not aimed at blindly increasing hits to the website but gets qualified visitors who can actually be potential customers or vendors.

Ethical search engine optimisation always pays long term benefits whereas unethical optimisation practices may get you listed short term, but on a

long term can get your site banned.

Lets  have a glimpse of some ethical SEO strategies that places a website more sustainable and long lasting in the search engine rankings.

1. Search engine friendly website design – The most important factor is to design a website that should  be a search engine friendly. We can make it search engine friendly with the use of html, CSS, easy navigation and original pictures for your website design. Frames website are not made for web promotion. So, try to stay away from them in your page construction.

2. No duplicate content – The content on website should be unique. If not, your website could be included in spam from search engines. Another point to be noted is that the contents should be genuine to your visitors and of course with the  right density of targeted keywords. In order to increase the keyword density, some have the practice of using it again and again in every line ultimately ending up being penalized or banned by search engine. Another important point is to avoid hidden content.

3. Placing Meta tags - Meta tags are html codes embedded into web pages containing keywords, description, key phrases, author information, copyright information, title and helps in fast indexing of web page in search engines. There should be relevant Meta tags at every page of your website. Description tags should be descriptive, not more than 30-35 words which are enough to describe your page. Title should not be so long and should not have more than three targeted keywords embedded in it. Keyword tags can have your all targeted keywords on which you want rankings for your website.

4. Search engines submissions - Submitting your website to search engines should include all engines which are globally relevant and also the ones that addresses your regional requirements.

5. Sitemap - Sitemap of a website plays an important part. It helps your visitors to find any particular link from one page called Sitemap. Also use Google Sitemap for fast indexing of your website, a service provided by Google, itself.

6. Directory submissions - Submission of website in free and paid directories with the relevant category. Submissions in directories give your website extra back links and also a good positioning at search engines. Care should be taken to submit your website under the right category  and also in the right directory.

7. Link development – Link development includes two aspects namely,  link exchange and one-way links. Link Exchange means exchanging your website link with another relevant website and one-way links are those links which are placed at a relevant place on any other website without exchanging links . Only when we place a link with a relevant anchor, we can expect high rankings on search engines within short period.

8. Press Releases – When we launch a new site, or a new service, a properly drafted press release can dramatically improves visibility of the site. We need to make sure that the press release is in line with the SEO strategy and covers the targeted keywords.

9. Article Writing and Submissions – This is one strategy which is gaining popularity for website promotions. Just narrate in brief about your website and also about the products and services offered with accurate information and statements and publish them in article submission websites.  We can also request other website owners to publish them in their websites